So Louis Vuitton has picked a 16-year old model as the face of its fashion this year. Huh.
I don't own any Luis Vuitton. And I am 51. So, really, that announcement should not even remotely affect me.
But it does.
What 16-year old can afford Luis Vuitton?
Why would they pick someone who looks as ethereal, so delicate, young,...
...to the point of immature?
The marketing guys at LV have it all wrong. I envision elegant older women, handbags and satchels on their arms...women who have traveled the world back and forth and back again... Perhaps even, women who have attained their high school diplomas, and, perchance, a college degree. Or three.
1 comment:
And, if marketing is supposed to make us desire a product, emulate the advertisement- what woman mature enough to afford LV wants to be 16 again?
Then again, who was the last "face" of LV? Was it Madge? Or Uma? I think it was one or the other.....maybe mature wasn't working for them.
Post a Comment